Performance Marketing Manager (m/w/d)
Core
B2B Performance Marketing Manager responsible for strategic and operational development of lead generation campaigns, funnel optimization, and paid media management.
Role type
Senior Performance Marketing Manager (B2B)
Builds
B2B lead generation campaigns, paid media channels, landing pages, and conversion funnels
Domain
B2B SaaS / Digital Marketing
Required skills
B2B lead generation strategy, Google Ads, LinkedIn Ads, Meta Ads, HubSpot, SEO, GEO, Landing page optimization, A/B testing, Budget management, Creative asset creation
Preferred skills
Agency management, Stakeholder collaboration, Growth hacking, Data-driven decision making
Technologies
Google Ads, LinkedIn Campaign Manager, Meta Ads, HubSpot, Figma, Canva, Adobe Creative Cloud
Responsibilities
Develop and execute B2B performance marketing strategy; Manage and optimize paid campaigns across Google, LinkedIn, and Meta; Analyze KPIs (CPL, Conversion Rate, ROI, ROAS) to drive optimization; Build and optimize marketing/sales funnels and lead nurturing; Create and test landing pages and creatives; Manage paid media budgets; Collaborate with Sales and Marketing teams.
Seniority
Senior, hands-on IC
