Buying Analyst
Core
Managing large budgets for digital and media campaigns across Search Engine Marketing, Social Media, Programmatic, and Video channels for global clients.
Role type
Senior media buying analyst (programmatic)
Builds
Paid media campaigns and reporting dashboards for global clients
Domain
Digital advertising and programmatic media buying
Required skills
Programmatic DSP management, Campaign targeting, Budget allocation, ROI analysis, Ad trafficking, Data reporting, MS Excel, Campaign optimization
Preferred skills
Google Video certification, Facebook Blueprint certification
Technologies
DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma
Responsibilities
Manage end-to-end paid marketing strategy and campaign execution; Compile data across programmatic platforms to create weekly/monthly reports; Handle advertiser and publisher queries to ensure PG and PMP deals; Perform end-to-end tracking of campaign results and resolve issues; Generate meaningful insights for post-campaign reporting.
Seniority
Mid-level, hands-on IC