Media Planning Analyst
Core
Develop media strategies and plans to help clients achieve marketing objectives by analyzing data, researching consumer behavior, and identifying trends.
Role type
Media Planning Analyst
Builds
Media strategies, budget plans, reach/frequency deliveries, and client presentation materials
Domain
Digital & Traditional Media Planning
Required skills
Media planning, budget management, data analysis, consumer insight interpretation, campaign tracking, reporting, presentation creation
Preferred skills
Project management, competitive analysis
Technologies
Lumina, Media Tools, Tardiis, NMI, MRI, GWI, Google Campaign Manager, Data Studio, PowerPoint, Excel