Content Writer
Core
Writing mortgage marketing content and leading a unified content strategy to support business goals and customer experience.
Role type
Senior Content Writer and Strategist
Builds
Email, SMS, social media campaigns, newsletters, and educational assets for mortgage products.
Domain
Mortgage industry / Financial Services
Deliverable
product features
Required skills
Mortgage industry content strategy, multi-channel content program management, content governance, performance measurement, cross-functional collaboration, CMS platforms, marketing automation, AI content generation
Preferred skills
SaaS or fintech experience, CRM/lifecycle marketing knowledge, customer journey mapping
Technologies
CMS platforms, marketing automation systems, AI tools
Responsibilities
Write and refine mortgage marketing content across email, SMS, social, and educational channels; Develop content strategy, messaging frameworks, and channel-specific plans; Maintain content standards, editorial guidelines, and review processes; Monitor engagement metrics and implement data-driven improvements; Partner with product, legal, and compliance teams to align content with business goals.
