Influencer Marketing Manager - Australia
Core
Own the Australia GTM strategy and execute 360-degree marketing campaigns to build brand authority and drive pipeline in the professional sector.
Role type
Influencer Marketing Manager (Australia)
Builds
Integrated marketing playbooks, PR, digital, social, and offline campaigns for Plaud's AI hardware/software products
Domain
B2B Professional Tools / AI Hardware / Australia Market
Deliverable
product features
Required skills
Brand-building in professional/B2B sectors, End-to-end campaign execution, Australian market expertise, Product and cross-cultural experience
Preferred skills
Experience marketing hardware or AI-powered consumer/professional products in Australia or APAC, Experience with China-headquartered brands
Technologies
None stated
Responsibilities
Develop and execute a localized integrated marketing playbook, Run campaigns across PR, digital, social, and offline channels, Develop relationships with trade associations and industry stakeholders, Benchmark and optimize brand position against competitors
