Paid search (Google Ads)
Core
Search Analyst managing paid search campaigns for advertisers across Google Ads, Bing Ads, and other platforms.
Role type
Search Analyst (Paid Search)
Builds
Digital advertising campaigns and performance reports for client advertisers
Domain
Digital Marketing / Paid Search
Required skills
Google Ads, Bing Ads, campaign setup, budget management, bid management, reporting, data analysis, Excel
Preferred skills
Digital marketing knowledge, analytical thinking, troubleshooting
Responsibilities
Setup search campaigns following agency guidelines, monitor campaign health and optimize for objectives, manage daily budgets and bids, report on performance, troubleshoot issues, communicate with client campaign managers