Manager, Analytics Media
Core
Provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.
Role type
Manager, Media Analytics & Insights
Builds
Media and communications initiatives
Domain
Advertising and Marketing
Deliverable
dashboards & analysis
Required skills
Strategic thinking, Data analysis, SQL, Campaign optimization, Statistical testing, Stakeholder communication
Preferred skills
Media measurement technologies, Data visualization, Quantitative education
Technologies
SQL, Tableau, Datorama, PowerBI, Ad serving platforms, Website analytics software
Responsibilities
Design and execute analytical plans to improve communications program effectiveness, Supervise and mentor Analysts, Develop and maintain structured reporting systems, Provide recommendations based on MMM findings to media planning/buying, Partner with cross-functional stakeholders on project execution, Support agency new-business process
Seniority
Manager, hands-on IC with mentorship duties
