Associate Director, Audience Strategy
Core
Drive audience strategy and media planning for clients by leveraging data, analytics, and identity tools to enhance targeting and growth.
Role type
Senior IC audience strategy lead with management responsibilities
Builds
Actionable audience insights, customer journey maps, and data-driven media strategies
Domain
Digital advertising, media planning, and audience analytics
Required skills
Audience segmentation, customer journey mapping, data analysis, strategic thinking, project management, client relationship management, media strategy, ad technology knowledge, data visualization
Preferred skills
SQL, SAS, Python, Tableau, R, Microsoft Excel, PowerPoint, Google Analytics, DSP/CDP experience
Technologies
Tableau, R, Microsoft Excel, PowerPoint, SQL, SAS, Python, Google Analytics, MRI, GWI, Epsilon, DSPs, CDPs
Responsibilities
Guide use of audience data to impact media strategies; collaborate with data science teams to analyze data and provide recommendations; create audience profiles and map customer journeys; partner with agency teams to align strategies; manage and mentor direct reports; present findings to key clients.
Seniority
Senior, hands-on IC with management duties