Manager, Audience Strategy
Core
Leverage data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts for internal agencies and clients.
Role type
Manager, Audience Strategy
Builds
Data-driven audience strategy products and client-facing audience performance reports
Domain
Digital advertising, media strategy, and identity-based marketing
Deliverable
dashboards & analysis
Required skills
Data analysis, audience segmentation, media fundamentals, client communication, project management, strategic thinking
Preferred skills
SQL, Python, SAS, Tableau, R, Microsoft Excel, PowerPoint, Google Analytics, Ad Tech platforms (DSPs, CDPs, pixels), Identity solutions (Epsilon, Liveramp, Neustar)
Technologies
EPC, GWI, MRI, Epsilon Discovery, Tableau, R, Microsoft Excel, PowerPoint, Google Analytics
Responsibilities
Define and segment new audiences based on client goals and industry trends using platform tools; analyze consumer interactions with devices, content, and media; develop audience recommendations to meet client business objectives; extract insights from data and communicate results to clients; participate in testing new audience tools and methodologies; assist in developing client-facing materials and presentations; manage associate-level deliverables and train junior team members.
Seniority
Manager, hands-on IC with team leadership