Head of Brand Strategy & Activation (m/w/d)
Core
Develop holistic brand strategy and activation for a leading CleanTech company focused on home electrification, positioning the brand and managing multi-million campaigns.
Role type
Senior Brand Strategy & Activation Lead
Builds
National brand campaigns, brand tracking systems, and a scalable brand organization
Domain
CleanTech / Energy / Home Electrification
Required skills
Strategic brand management, brand activation, team leadership, data-driven decision making, cross-functional stakeholder management, campaign budget management, brand ecosystem management
Preferred skills
Experience in hypergrowth environments, creative low-budget/guerilla marketing, national brand building, AI-driven brand processes
Technologies
Brand tracking tools, Funnel KPIs, Market analysis tools, AI tools for brand processes
Responsibilities
Develop holistic brand strategy, manage entire brand budget across scenarios, lead and develop the brand and content team, utilize data for strategic decisions, define brand presence across all touchpoints, act as strategic interface to C-level and external agencies
Seniority
Senior, hands-on IC with leadership responsibilities