Buying Analyst
Core
Managing overall paid marketing strategy, budget allocation, and ROI for large-budget media campaigns for media clients.
Role type
Media Buying Analyst
Builds
Paid media campaigns and activation
Domain
Media and Advertising
Required skills
Media buying, Campaign targeting, Budget allocation, ROI analysis, Microsoft Excel (Intermediate), Negotiation, Project management, Campaign optimization, Media analytics, Troubleshooting revenue models
Preferred skills
Knowledge of media buying and advertising, Ability to measure and analyze campaign performance, Proficiency in MS PowerPoint
Technologies
Microsoft Excel, MS PowerPoint
Responsibilities
Handling large budgets for media campaigns, Developing specific campaigns for high-quality outcomes, Campaign targeting, projections, launch, pacing, optimization, and reporting, Participating in production tasks related to activation, Generating reports on program content and media analytics, Maintaining buys, tracking delivery, and securing make-goods, Troubleshooting revenue models and resolving campaign issues, Handling online advertiser and publisher queries
Seniority
Junior, 6 months - 1 year experience