Data Analyst - Marketing & Growth (w/m/d)
Core
Transform data into actionable insights to drive product usage, customer acquisition, and campaign effectiveness in digital channels.
Role type
Marketing & Growth Data Analyst
Builds
Marketing campaigns, CRM measures, and digital channel optimizations (App, Online Banking, Email, Push)
Domain
Financial Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Statistical data analysis, SQL, Python, SAS, Stata, SPSS, Excel, PowerPoint, Customer Analytics, Vertriebsorientierte Denkweise
Preferred skills
Experience in Private Banking, Innovation mindset, Sustainable solutions approach
Responsibilities
Analyze product usage data to identify customer interests, Implement data-driven campaigns and CRM measures, Create performance reports on KPIs (product usage, pricing, personalization), Optimize email and push notification content based on data
