Retail Media Manager*in (m/w/d) - Key Account Management Pharma in Berlin, PharmaHera Service GmbH
Core
Managing retail media partnerships with pharmaceutical and consumer health manufacturers to drive sales and profitability through strategic media planning and budget negotiations.
Role type
Senior Key Account Manager (Retail Media)
Builds
Retail media campaigns, media packages, and performance reports for partner pharmacies.
Domain
E-commerce, Retail Media, Pharmaceutical Industry
Required skills
Key Account Management, Retail Media, Trade Marketing, Media Sales, Budget Negotiation, KPI Analysis, Strategic Planning, Cross-functional Collaboration, Data Analysis, Project Management
Preferred skills
Experience with OTC and pharmacy markets, Onsite Advertising, Reporting tools (Power BI), AI tools (Claude)
Technologies
Excel, Google Sheets, Power BI, Claude
Responsibilities
Develop and manage manufacturer partnerships including annual planning and budget discussions; Negotiate advertising services and cost contributions (WKZ); Create and execute campaign and marketing plans; Analyze campaign performance using KPIs and drive optimizations; Plan, control, and monitor WKZ budgets to ensure overall profitability.
Seniority
Mid-Senior, hands-on IC