Referent Datenschutz & Compliance im Data-Driven Marketing (w|m|d), ADAC Zentrale
Core
Ensuring GDPR compliance and realizing economic potential for personalization, marketing automation, MarTech, and AI applications in data-driven marketing.
Role type
Data protection and compliance specialist for marketing
Builds
GDPR-compliant solutions for marketing and communication processes
Domain
Automotive / Data privacy / Digital Marketing
Deliverable
production ML models
Required skills
GDPR expertise, data processing workflows, tracking technologies, MarTech platforms, contract management, internal control systems
Preferred skills
Marketing or digital experience, technical interface knowledge, structured problem-solving, communication skills
Technologies
MarTech platforms, tracking technologies, AI applications
Responsibilities
Evaluate complex data protection questions and develop practical solutions, coordinate collaboration between business units, IT, and legal experts, support strategic projects and technology implementations, ensure compliance with data protection regulations, develop processes and documentation, manage vendor contracts.
Seniority
Mid-level, hands-on specialist