Brand Manager Marketing (m/w/d), Hamburg
Core
Develop and execute brand strategies and marketing plans for pharmaceutical products targeting patients with special health needs, including psychiatric patients, children, and the elderly.
Role type
Brand Manager (Pharma/RX)
Builds
Brand plans, marketing campaigns, omnichannel activities, congresses, and symposia for new and existing drug products.
Domain
Healthcare / Pharmaceutical Marketing
Required skills
Strategic planning, campaign management, omnichannel marketing, stakeholder management, KPI analysis, project management, creative strategy development, portfolio management, medical content interpretation, agile adaptation
Preferred skills
Experience with AI tools in marketing, startup mindset, critical thinking, cross-functional collaboration
Technologies
MS Office, AI tools
Responsibilities
Create and implement brand plans for defined products and brands in the German market. Derive targeted marketing strategies from market, competitive, and customer data. Plan and manage campaigns, omnichannel activities, congresses, and symposia. Collaborate with Medical Affairs to create target-group-appropriate materials for physicians and pharmacies. Continuously analyze KPIs and implement optimization measures. React flexibly to portfolio shifts and develop short-term creative strategies for new products.
Seniority
Mid-Senior, hands-on IC
