Marketing Manager (m/w/d) Frankreich/Schweiz,Baden-Baden,Entzheim
Core
Develop and execute targeted marketing strategies for Schöck's technical B2B solutions in France and Switzerland, serving architects, engineers, and structural planners.
Role type
Marketing Manager (B2B)
Builds
Market presence and brand awareness for thermal and acoustic insulation solutions
Domain
Construction materials / B2B
Deliverable
product features
Required skills
Strategic marketing planning, Integrated campaign management, Customer journey optimization, Content strategy, Budget planning, Stakeholder management, PR coordination, Digital and social media management
Preferred skills
Technical B2B marketing experience, Project management, Hands-on mentality
Technologies
Digital marketing channels, Social media platforms
Responsibilities
Plan, develop, and implement integrated marketing measures for France and Switzerland; Analyze and optimize the customer journey; Develop target-group-oriented content strategies; Lead marketing projects and campaigns including budgeting and reporting; Collaborate with sales and product management; Support PR and communication activities.
Seniority
Mid-Senior, hands-on IC
