Manager, Retail Expansion & Growth Marketing
Core
Lead end-to-end marketing strategy, execution, and measurement for new J.Crew Factory store openings and anniversary programs to drive awareness, traffic, and customer acquisition.
Role type
Manager, Retail Expansion & Growth Marketing
Builds
Integrated marketing plans for new store launches and anniversary milestones
Domain
Retail / Fashion / Growth Marketing
Deliverable
product features
Required skills
Strategic planning, multi-channel marketing, market assessment, performance analysis, cross-functional partnership, project management, storytelling, data-driven decision making
Preferred skills
Experience with retail expansion, ability to extrapolate learnings across markets, comfort in fast-paced environments
Technologies
None explicitly stated
Responsibilities
Lead end-to-end marketing strategy for new store openings from planning to optimization; Develop tailored marketing plans based on customer and market opportunities; Partner with Field Leadership to translate business priorities into actionable strategies; Execute plans across various channels with internal and external partners; Lead the development and evolution of the store anniversary program; Own measurement and reporting of new store marketing performance; Identify trends and opportunities to evolve the new store marketing playbook; Present performance insights and recommendations to senior leadership
Seniority
Manager, hands-on IC
