Senior Go-to-Market Manager (m/w/d)
Core
Develop cross-channel Go-to-Market and activation strategies for new energy products and services to drive customer acquisition and growth.
Role type
Senior Go-to-Market Manager
Builds
Integrated Go-to-Market plans and activation formats for energy solutions
Domain
Energy / Utilities
Deliverable
product features
Required skills
Go-to-Market strategy, cross-channel marketing, customer journey orchestration, project management, stakeholder management, budget management, KPI optimization
Preferred skills
Experience building experience platforms, commercial acumen, strategic thinking, innovation
Technologies
Owned, Paid, Shared, Earned channels
Responsibilities
Develop and steer cross-channel Go-to-Market concepts; Translate complex energy solutions into customer benefits and activation formats; Orchestrate the end-to-end customer journey; Scale successful formats and pilot projects; Manage budgets, quality standards, and risks with stakeholders