Product Marketing Manager
Core
Drive product marketing success for AI solutions targeting local governments and international markets by developing GTM strategies, positioning, and campaigns.
Role type
Product Marketing Manager (B2G/B2B SaaS)
Builds
AI solutions for government, marketing campaigns, sales enablement assets
Domain
Government technology / SaaS
Deliverable
product features
Required skills
Market analysis, Go-to-market planning, Product positioning, Content creation, Sales enablement, Demand generation, Cross-functional collaboration, Buyer journey mapping
Preferred skills
SEO, Digital sales strategies, Social media marketing, Product Alliance Certifications
Technologies
LinkedIn, Twitter, Google, Video production tools
Responsibilities
Develop go-to-market plans and annual marketing strategies; Create product positioning and messaging; Produce marketing collateral including brochures, case studies, and web content; Lead product launches and field events; Provide sales training and enablement materials; Manage lead reporting and demand generation programs.
Seniority
Mid-Senior (5-7 years experience)
