Marketingmanager - Schwerpunkt Kampagnenmanager B2B (m/w/d)
Core
Strategically conceive, plan, and steer multi-channel B2B marketing campaigns for specific industries (craftsmanship, hospitality, associations) and translate brand values into effective campaign mechanics.
Role type
B2B Campaign Manager
Builds
Integrated B2B marketing campaigns and sales support materials
Domain
Insurance / B2B Marketing
Required skills
Multi-channel campaign management, B2B industry knowledge, budget management, stakeholder collaboration, event planning, data-driven performance analysis
Preferred skills
Experience in insurance or financial sector, understanding of entrepreneur/organization needs
Technologies
None stated
Responsibilities
Develop target-group-specific campaigns for B2B sectors, manage B2B events and trade fairs, coordinate with sales channels (brokers and exclusive organization), control budgets and media planning, brief internal creative production, analyze campaign success via KPIs
Seniority
Mid-level, hands-on IC