Marketing- Manager Digital (m/w/d) in der Mercedes-Benz Autohausgruppe
Core
Managing digital channels and campaigns to generate qualified leads and support sales for Mercedes-Benz dealerships.
Role type
Digital Marketing Manager (Sales Focus)
Builds
Digital touchpoints, marketing campaigns, and customer experience for automotive dealerships.
Domain
Automotive retail / Digital Marketing
Required skills
Performance marketing, Social media management, Email marketing automation, Content creation and coordination, Agency management, Data-driven decision making, Cross-location strategy
Preferred skills
Experience in business context, Proactive initiative, Understanding of target audiences and funnels
Technologies
Google, Social Media platforms, Email marketing tools, Website management systems
Responsibilities
Steer and develop digital touchpoints (Website, Social Media, Google, vehicle marketplaces), Plan and optimize digital campaigns for lead generation, Manage email marketing and newsletter automation, Coordinate content production and community management, Lead external agencies and service providers
Seniority
Mid-level, hands-on manager