Spezialist Content Marketing (m/w/d)
Core
Developing and executing target-group-specific content strategies and creating content for websites, blogs, whitepapers, case studies, and social media to enhance brand visibility and presence.
Role type
Content Marketing Specialist
Builds
Digital content assets (blogs, whitepapers, case studies, social media posts) and content strategies
Domain
B2B Marketing / Technology Communication
Deliverable
product features
Required skills
Content strategy development, SEO optimization, technical content simplification, storytelling, data analysis, project coordination
Preferred skills
Experience with complex technical products, market trend analysis
Technologies
CMS, SEO tools, Social Media platforms
Responsibilities
Create content for various digital channels, optimize content for SEO and engagement, analyze content metrics, coordinate content projects from idea to publication, ensure consistent brand voice across channels
Seniority
Mid-level, hands-on IC
