Digital Marketing Manager (m/w/d)
Core
Develop and execute B2B marketing strategy for technical products, focusing on lead generation, brand development, and content creation.
Role type
Digital Marketing Manager
Builds
Marketing campaigns, brand identity, and content assets for technical B2B products
Domain
B2B Technology Marketing
Required skills
B2B marketing strategy, online and performance marketing, Adobe Creative Suite, CRM systems, web analytics, Google Ads, PR, content creation
Preferred skills
Experience with technical/explanation-heavy products, creativity, structured work style
Technologies
Adobe Creative Suite, CRM systems, Google Ads
Responsibilities
Develop and implement marketing strategy, plan and manage online marketing activities (Social Media, SEO, SEA, Email, Inbound), support product launches, assist sales with lead generation and CRM, create content for print and online media, organize trade shows and events
Seniority
Mid-level, hands-on IC
