Search Analyst
Core
Managing and optimizing paid search campaigns across multiple platforms (Google, Bing, Apple, Amazon) to drive client objectives and website conversions.
Role type
Search Media Analyst
Builds
Paid search campaigns and optimization strategies for advertising clients
Domain
Digital Marketing / Search Advertising
Deliverable
product features
Required skills
Search campaign management, keyword research, bid management, budget management, ad creative optimization, competitor analysis, data analysis, reporting, media planning tools
Preferred skills
Advanced expertise in Google Ads, Bing Ads, SA360, Looker Studio, Power BI, Datorama
Technologies
Google Ads, Bing Ads, SA360, Apple Search Ads, Amazon Ads, Excel, Looker Studio, Power BI, Datorama
Responsibilities
Setup and manage search campaigns across required platforms; Monitor campaign health and optimize performance; Run weekly status calls with stakeholders; Analyze data to generate insights and recommendations; Maintain daily communication with client campaign managers; Assist in training sessions and certification updates.
Seniority
Junior to Mid-level, hands-on IC