Abteilungsleiter Marketing (m/w/d)
Core
Lead the marketing department as an internal agency and strategic partner for sales and product management, executing brand-consistent campaigns and managing external partners.
Role type
Department Head Marketing (B2C)
Builds
Multi-channel marketing campaigns, brand consistency, and measurable communication impact for a lottery operator.
Domain
Lottery & Gaming / B2C Marketing
Required skills
Strategic marketing, brand management, agency management, cross-channel campaign planning, market research, team leadership, B2C experience
Preferred skills
Data-driven decision making, entrepreneurial thinking, change management, innovation
Technologies
None stated
Responsibilities
Strategic development of marketing activities, ensuring consistent brand management, managing external agencies, planning cross-channel campaigns, translating sales/product requirements into marketing actions, team development
Seniority
Senior, Management