Teamleiter Marketing (m/w/d)
Core
Build and lead a new B2B marketing department for a family-owned food ingredients supplier, developing brand strategy and executing digital, event, and PR campaigns.
Role type
Marketing Team Lead (B2B)
Builds
B2B brand identity, digital marketing campaigns, trade show/event presence, PR, and internal employer branding
Domain
Food ingredients / B2B supply chain
Deliverable
product features
Required skills
B2B marketing strategy, digital marketing, event management, PR, team leadership, process design, KPI system setup, stakeholder management
Preferred skills
Experience building marketing structures from scratch, collaboration with sales and executive management
Technologies
Digital marketing tools, PR platforms, event management systems
Responsibilities
Develop brand core and USPs, design and execute marketing measures across digital, events, and PR, lead and coach marketing team members, build marketing structures and KPI systems, align with sales and executive management
Seniority
Mid-level, hands-on IC with team leadership