Ecommerce Analyst
Core
Manage and optimize e-commerce media campaigns across platforms like Amazon and Walmart for advertisers, focusing on budget, bidding, and creative performance.
Role type
E-commerce media specialist (campaign management)
Builds
Digital advertising campaigns for retail clients
Domain
E-commerce / Digital Advertising
Required skills
E-commerce media campaign management, Campaign optimization, Budget management, Bid management, Ad creative management, Data analysis, Excel, Cross-team communication
Preferred skills
Media planning, Media buying, Creative strategy, Ad serving tools, Bidding management tools, Verification tools
Technologies
Amazon, Walmart, Google Ads, GCM, Sizmek, Marin, Skai, 4C, IAS-MOAT, Instacart, Kroger, Criteo, Pacvue
Responsibilities
Setup and manage e-commerce campaigns on assigned platforms, Monitor campaign health and optimize daily budgets and bids, Run weekly status calls with stakeholders, Troubleshoot operational issues and report promptly, Develop best practices documentation and innovative tactics, Keep abreast of industry trends through marketing sources