Paid Search Specialist
Core
Planning, coordinating, monitoring, controlling, and managing SEM campaigns for clients while supporting internal teams and guiding junior staff.
Role type
Senior Paid Search Specialist
Builds
Client search advertising campaigns on Google and Bing
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Bing Ads, SEMrush, Google Search Console, Smart Bidding (tROAS, tCPA), MS Excel, Data Analysis, Client Reporting, Campaign Strategy
Preferred skills
Google/Bing Ads Certification, Creative Thinking, Strategic Planning
Technologies
Google Ads, Bing Ads, SEMrush, Google Search Console, MS Excel
Responsibilities
Plan, coordinate, monitor, control, and manage SEM campaigns; Assist clients by continuously monitoring campaign activities; Support internal SEM teams; Guide and support the team in creating and planning client campaigns; Create and evaluate post-campaign analysis and provide client reporting; Utilize analytics tools to transform results into creative reports.
Seniority
Senior, hands-on IC
