Junior Performance Marketing Manager B2B (w|m|d)
Core
Develop target-group-specific ads, generate qualified leads for the sales team, and analyze data/KPIs to optimize digital communication and lead generation for B2B clients.
Role type
Junior Performance Marketing Manager (B2B)
Builds
Paid-media campaigns, lead generation funnels, and digital communication assets for B2B clients.
Domain
B2B Marketing / Coffee & Tea Industry
Required skills
Performance marketing, Paid-media campaign management, Data analysis & KPI interpretation, Conversion optimization, A/B testing, CRM & Analytics tools, Project management, Communication, Organization, Self-reliance
Preferred skills
Salesforce, MS Excel, Landing page development
Technologies
Salesforce, MS Office (Excel), CRM, CMS, Analytics tools
Responsibilities
Develop target-group-specific ads to reach the right people; Generate qualified leads to support sales success; Analyze data and KPIs to derive concrete optimization measures; Identify new potentials and propose ideas for digital communication development; Prepare and present relevant numbers and results for the team; Work with various digital tools and platforms to develop processes.
Seniority
Junior, hands-on IC