Strategieberater Digitales Marketing (m/w/d)
Core
Experienced digital strategist providing consulting, concept development, and technical marketing guidance to clients, connecting strategy with execution across the customer journey.
Role type
Senior digital marketing consultant (strategy & implementation)
Builds
Channel-spanning strategies, CRM/Marketing Automation roadmaps, and digital system requirements for client websites and campaigns.
Domain
Digital Marketing & MarTech
Required skills
Digital strategy, CRM, Marketing Automation, Analytics, Website/Content strategy, B2B marketing, Workshop facilitation, UX requirements definition
Preferred skills
Sitecore, Salesforce, Brevo, B2B/Agency/Consulting environment experience
Technologies
Sitecore, Salesforce, Brevo
Responsibilities
Independent strategic consulting and client support, analyzing digital potential and developing roadmaps, developing cross-channel strategies for website/CRM/content/social media/campaigns, strategic development of CRM/Marketing Automation/Analytics/MarTech, supporting website concepts and relaunch projects, planning and moderating strategy/customer-journey/target group workshops, defining technical requirements for UX/content/digital systems, steering collaboration between clients and interdisciplinary project teams
Seniority
Senior, hands-on IC
