Digital Marketing-Manager (m/w/d) - Schwerpunkt Content befristet für 2 Jahre
Core
Conception and implementation of targeted content for digital channels and paid campaigns based on content strategy, brand positioning, and customer journey.
Role type
Digital Marketing Manager (Content)
Builds
Content assets (text, layouts, video) and paid campaigns for SIGNAL IDUNA's digital channels.
Domain
Insurance and Financial Services
Required skills
Content strategy, Storytelling, Text writing, Video production, AI content creation, Quality assurance, Data analysis, Creative ideation, Adobe CC, Figma, Project management
Preferred skills
None stated
Technologies
Adobe CC, Figma, AI tools
Responsibilities
Conceive and implement targeted content for digital channels and paid campaigns; Produce content (text, layouts, video) from storyline to post-production; Write creative texts and develop storytelling formats; Create and optimize AI content with quality assurance; Monitor campaign performance and derive data-driven recommendations.
Seniority
Mid-level, hands-on IC
