Media Marketing Manager (m/w/d)
Core
Develop and implement media and communication strategies across digital and traditional channels, including TV, online, radio, print, cinema, and out-of-home campaigns.
Role type
Senior media marketing manager
Builds
Integrated media campaigns and strategic communications for clients
Domain
Media marketing and advertising
Required skills
Media planning, media controlling, marketing analytics, campaign management, audience analysis, reach analysis, KPI management, budget planning and control, agency management, data analysis, Excel proficiency, BI tools, market research data, media tools, AI applications
Preferred skills
Strategic planning, stakeholder management, report creation, presentation skills, decision-making support
Technologies
Excel, BI tools, market research data, media tools, AI applications
Responsibilities
Develop and implement media and communication strategies across digital and traditional channels; Plan and control TV, online, radio, print, cinema, and out-of-home campaigns in collaboration with media agencies; Analyze target groups, reach, market potential, and media environments to optimize media mix; Manage media budget planning, control, and steering; Brief and manage external media and marketing agencies; Define, analyze, and monitor relevant KPIs, media metrics, and campaign performance; Create data-driven recommendations by linking media data with company metrics; Prepare reports, presentations, and decision-making materials for stakeholders and management.