Leitung Marketing (m/w/d)
Core
Strategic and operational leadership of the marketing department, driving brand development and market positioning for a renowned industrial partner.
Role type
Senior Marketing Director / Head of Marketing
Builds
Marketing strategies, brand campaigns, sales materials, and event concepts
Domain
Industrial / B2B Marketing
Deliverable
product features
Required skills
Strategic planning, budget management, team leadership, multi-channel campaign execution, market analysis, stakeholder collaboration, process optimization, digital tool implementation
Preferred skills
Experience with complex/technical products, AI-driven marketing solutions, modern marketing structures
Technologies
MS-Office, digital marketing tools, AI solutions
Responsibilities
Develop and optimize marketing and brand strategy; Plan, steer, and control the marketing budget; Lead and develop a six-person marketing team; Execute innovative marketing campaigns across online, print, social media, and trade shows; Strengthen brand presence and target audience engagement; Create sales and marketing materials and event concepts; Analyze market and performance metrics; Collaborate with sales, product management, and international sites; Manage external agencies and partners; Implement new marketing processes and digital tools; Monitor market trends and derive strategic recommendations