E-Commerce Manager (m/w/d)
Core
Develop and optimize an online shop to increase traffic, conversion, and online revenue for a B2B education supplier.
Role type
E-Commerce Manager
Builds
Online shop, digital marketing campaigns, and customer journey optimization
Domain
Education technology / B2B e-commerce
Required skills
E-commerce strategy, customer behavior analysis, digital marketing planning, data analysis, cross-functional collaboration
Preferred skills
Experience with Shopware, GA4, Google Tag Manager, Search Console
Responsibilities
Develop the online shop, analyze customer behavior, plan and implement optimization measures, track KPIs and reporting, collaborate with marketing, sales, and procurement
Seniority
Mid-level, hands-on IC