Online-Redakteur (m/w/d)
Core
Creating web and marketing content (landing pages, newsletters, campaigns) for the foodservice industry (gastronomy, hotels, collective catering) to drive digital communication and customer engagement.
Role type
Content Marketing Specialist (B2B)
Builds
Web content, marketing campaigns, newsletters, and digital channel assets for foodservice clients.
Domain
Foodservice / B2B Marketing
Deliverable
product features
Required skills
Copywriting, SEO optimization, CMS management, content strategy, storytelling, keyword research, cross-channel content planning
Preferred skills
Web analytics, knowledge of AI trends, B2B experience
Responsibilities
Conceive, write, and optimize web and marketing texts; translate complex product topics into clear content; research topics and collaborate with experts; manage content in CMS; analyze content performance and optimize; monitor SEO and content trends.
Seniority
Mid-level, hands-on IC
