Senior Product Manager – Marketing OS, LeadGen
Core
Lead the strategy and evolution of a high-impact product portfolio focused on modern lead generation and customer acquisition, owning products spanning forms, surveys, quizzes, QR codes, conversational lead capture, external tracking, and attribution.
Role type
Senior individual contributor product manager (LeadGen & Marketing OS)
Builds
Cohesive customer journeys for businesses to capture higher-quality leads, understand behavior, and activate prospects through CRM and automation.
Domain
B2B SaaS, MarTech, CRM, analytics, growth, customer-engagement
Deliverable
product features
Required skills
Product strategy & roadmap ownership, end-to-end product lifecycle management, lead generation & customer acquisition, conversion optimization, behavioral tracking & analytics, event taxonomies & instrumentation, CRM integrations & workflow automation, API & webhook management, UI/UX sensibility, cross-functional stakeholder alignment, go-to-market strategy
Preferred skills
AI/LLM-powered product development, form builder & survey platform experience, first-party tracking & consent management, high-volume event ingestion systems, experience with marketing agencies or SMBs, remote/global distributed team experience
Technologies
Forms, surveys, quizzes, QR codes, chat widgets, external tracking scripts, APIs, webhooks, CRM systems, analytics platforms, AI/LLM tools
Responsibilities
Own product strategy and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and related LeadGen capabilities; Build cohesive experiences across product builders, templates, publishing workflows, data models, integrations, analytics, and reporting; Develop capabilities that improve visitor engagement, completion rates, lead quality, qualification, routing, and follow-up; Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect lead interactions with downstream business outcomes; Define and evolve external tracking capabilities covering visitor behavior, conversions, identity, attribution, and campaign activity; Strengthen analytics foundations through consistent event taxonomies, instrumentation standards, measurement, and reporting; Drive AI-assisted product experiences including content creation, copy generation, logic recommendations, lead qualification, insights, and conversion optimization; Ensure product creation and consumption experiences are intuitive, responsive, accessible, and performant across desktop, mobile, and tablet; Partner with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure; Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared objectives; Support go-to-market initiatives including positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education; Operate hands-on by writing PRDs and strategy documents, conducting discovery, analyzing data, validating concepts, prioritizing initiatives, and resolving ambiguity; Define and track measurable outcomes across adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention.
