Kaufmann/-frau - E-Commerce
Core
Managing and optimizing the company's E-Commerce and online marketing operations, including the online shop, content strategy, and digital campaigns.
Role type
E-Commerce and Online Marketing Manager
Builds
Online shop, digital marketing campaigns, content assets, and sales funnels
Domain
Retail / E-Commerce / Digital Marketing
Deliverable
product features
Required skills
E-Commerce strategy, Shopware, SEO, Web analytics, Adobe Photoshop, InDesign, AI tools for content and marketing, GA4, Google Search Console, Google Tag Manager, Google Ads, Meta Ads, Conversion optimization, A/B testing, HTML/CSS
Preferred skills
Marketing automation tools, Video and Reels content creation, AI-generated media, team leadership
Technologies
Shopware, Adobe Photoshop, InDesign, GA4, Google Search Console, Google Tag Manager, Google Ads, Meta Ads
Responsibilities
Develop and implement E-Commerce and online marketing strategies; Optimize online shop, product content, and user experience; Plan and execute digital marketing campaigns and product launches; Analyze sales and marketing metrics to drive performance improvements; Create and manage visual content and digital advertising materials; Collaborate with cross-functional teams on digital projects.
Seniority
Mid-Senior, hands-on IC
