Data and Audience Platform Specialist
Core
Drive hands-on delivery and setup of data ingestion, audience creation, and activation use cases across DMP, CDP, and internal audience intelligence platforms.
Role type
Data and Audience Platform Specialist
Builds
Targeted audience segments and data flows for adtech and martech platforms
Domain
Media & Advertising Technology
Required skills
CDP configuration, DMP configuration, audience segmentation, data ingestion management, UAT, data validation, workflow automation, stakeholder engagement
Preferred skills
Cross-functional collaboration, analytical thinking, agility
Technologies
Adobe Experience Platform, RT-CDP, Adobe Audience Manager
Responsibilities
Onboard external data partners and build/activate audience segments; Define targeting rules and suppression logic using behavioral/transactional data; Manage data flows across enterprise CDPs/DMPs; Lead UAT and data validation; Identify automation opportunities for platform health; Partner with engineering/sales on tailored solutions.
Seniority
Mid-level, hands-on IC
