Senior E-Commerce & Performance Marketing Manager (m/w/d)
Core
Manage and optimize D2C and B2B online shops, drive performance marketing across paid channels, and analyze data to increase conversion and revenue for a medical device manufacturer.
Role type
Senior E-Commerce & Performance Marketing Manager
Builds
D2C and B2B online shops, performance marketing campaigns, email marketing automation, and affiliate programs
Domain
Healthcare / Medical Devices / E-Commerce
Deliverable
product features
Required skills
E-Commerce management, Paid Media strategy, Performance Marketing, Data Analytics, A/B Testing, Project Management, Adobe Commerce / Magento, CRM/E-Mail Marketing, SEO, Affiliate Marketing
Preferred skills
English (fluent), Hands-on mentality, Teamwork
Technologies
Adobe Commerce, Magento, Paid Search, Paid Social, Programmatic, Retargeting, Affiliate platforms, Email Marketing tools, A/B Testing tools, AI tools
Responsibilities
Manage and optimize D2C and B2B online shops; Develop and scale performance marketing strategy across paid channels; Analyze shop and campaign data to derive conversion and revenue measures; Manage budget, forecasting, and scaling decisions for marketing campaigns; Oversee affiliate program and partner management; Execute and optimize email marketing campaigns with segmentation and automation.
Seniority
Senior, hands-on IC