Media Senior Planning Analyst
Core
Execute daily planning, activation, post-analysis, and conciliation for advertising campaigns across traditional and digital media channels for high-profile clients.
Role type
Senior Media Planning Analyst
Builds
Media plans and strategies for client marketing campaigns
Domain
Media & Advertising
Required skills
Data analysis, Creative strategy design, Client needs assessment, Media channel suitability evaluation, Media plan development, Post-campaign result analysis, Internal/external partner coordination, Media information collection, Media strategy creation, Advanced Excel
Preferred skills
Intermediate project management
Technologies
Google Campaign Manager, Data Studio, Media Tools, PowerPoint, Tardiis
Responsibilities
Analyze data to design innovative strategies for campaign effectiveness. Work with clients to determine best-fit media channels. Assess impact of different media types for specific markets. Develop media plan options based on client objectives. Analyze post-campaign results and recommend refinements. Interact with partners to implement and maintain media plans. Collect and analyze information on media channels (newspapers, radio, TV, internet, outdoor, digital billboards). Create media strategies to attract/retain customers and increase brand recognition.
Seniority
Senior, hands-on IC