Senior Manager, Digital Products
Core
Lead RAA's digital product function, shaping strategy and roadmap for app, website, and MyAccount channels to deliver member-focused experiences.
Role type
Senior Manager, Digital Product
Builds
Digital experiences across mobile app, website, and member portal
Domain
Insurance and Road Service
Deliverable
product features
Required skills
Digital product strategy, team leadership, marketing automation, digital experience design, data analytics, agile methodologies, stakeholder management, commercial acumen
Preferred skills
Experience in complex multi-channel organizations, C-suite partnership, innovation culture building
Responsibilities
Lead and develop a high-performing team across digital product and insights; Set and deliver digital product strategy and roadmap; Drive accessible digital experiences for acquisition, retention, and engagement; Partner with Technology and Marketing leaders; Use data and member feedback to prioritize investment; Champion continuous improvement and customer-focused delivery
