Field & Channel Marketing Manager
Core
Leads field and channel marketing strategy across a defined region or partner ecosystem, focusing on enterprise pipeline generation and account growth.
Role type
Senior B2B Field & Channel Marketing Manager
Builds
Scalable playbooks, systems, templates, and measurement frameworks for event portfolios and marketing operations.
Domain
B2B SaaS / Technology
Deliverable
product features
Required skills
B2B field marketing strategy, event portfolio management, go-to-market program execution, vendor/partner relationship management, ROI analysis, stakeholder management, team mentorship, process optimization, data-driven decision making
Preferred skills
Experience with Cvent, Splash, Salesforce, HubSpot, account-based marketing, vertical-specific campaigns (restaurant, financial, physical security)
Responsibilities
Own the field and channel event calendar and marketing strategy; Develop and execute targeted go-to-market programs for strategic verticals; Partner with Sales to align event portfolios with priority accounts; Design scalable playbooks for planning and optimizing tradeshows and executive dinners; Establish consistent pre-event, on-site, and post-event processes; Analyze event performance and reallocate budgets; Manage vendor and partner relationships; Create standardized stakeholder processes and templates; Improve field marketing systems and automation; Act as an escalation point for complex stakeholder issues; Coach and mentor other marketers; Lead strategic projects and drive adoption of new processes
