Manager
Core
Primary liaison between Client/Strategy and Local Broadcast Buying Unit to ensure work orders are processed, executed, and delivered as planned.
Role type
Manager, Investment (Local Broadcast)
Builds
Local broadcast media plans (TV, Video, Cable, Audio) for brands
Domain
Advertising & Marketing / Media Buying
Required skills
Local media buying, Client relationship management, Team leadership, Budget management, Strategic planning, Vendor management
Preferred skills
Knowledge of local broadcast department operations, Market trend analysis
Technologies
Mediaocean, MBOX, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Integral Ad Science, Excel, Word, PowerPoint
Responsibilities
Establish strong relationship with client and lead planning team; Train and develop Local Broadcast Account Supervisor and Broadcast Coordinators; Generate innovative solutions to execution plans; Coordinate due dates with planning group and peers to ensure workloads and deadlines are accomplished; Monitor stewardship of spot schedules; Deliver accurate reports and manage billing and budgets.
Seniority
Manager, hands-on leadership