Digital Marketing Manager (Marketing and Communications)
Core
Develops and executes online strategies to enhance brand presence, drive traffic, and increase engagement across digital channels for a university division.
Role type
Digital Marketing Manager (Marketing and Communications)
Builds
Internal communications plans, social media content, WordPress websites, email campaigns, and crisis communication templates.
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Content creation and editing, Social media strategy and execution, WordPress web management, Email marketing management, Data analysis and reporting, Vendor management, Crisis communications planning, Cross-divisional collaboration
Preferred skills
Adobe Creative Suite, Video production, SEO/SEM knowledge, Google Tag Manager, Power BI, Project management tools (Asana, Trello)
Technologies
WordPress, Google Analytics, Adobe Creative Suite, Microsoft Office, SharePoint, LinkedIn, Instagram, Facebook, X, Reddit, YouTube, TikTok, Asana, Trello, Power BI
Responsibilities
Design and lead communication efforts for a designated division, develop comprehensive communications strategies, manage social media and email platforms, oversee WordPress websites, track and report on digital KPIs, plan crisis communications, and manage external vendors.
Seniority
Mid-level, hands-on IC