Brand Strategist
Core
Define and execute high-level brand and social growth strategy, focusing on audience development, content strategy, and short-form video for an authentic, engaged community.
Role type
Brand Strategist (Social Growth & Community)
Builds
Audience growth strategies, content pillars, short-form video recommendations, and community engagement initiatives
Domain
Entertainment, Media, Creator-led brands
Deliverable
product features
Required skills
Audience growth strategy, social media strategy, paid media management, short-form video content creation, community building, creator/fan partnership management, target audience definition, segmentation
Preferred skills
Experience in US film and entertainment industry, knowledge of US film and entertainment audience
Technologies
Instagram, TikTok, Meta (Facebook), YouTube, Meta Ads, TikTok Ads
Responsibilities
Develop audience growth strategy across social platforms, advise on content pillars and positioning, recommend Reels and short-form video strategies, build and manage community engagement initiatives, provide paid media recommendations, define target audiences and segmentation, collaborate with filmmaker and internal teams
Seniority
Senior, hands-on IC
