Head of Social Media
Core
Build and lead a strategic social media presence, developing actionable plans, testing initiatives, and scaling successful processes to grow audience and brand awareness.
Role type
Head of Social Media (Strategic IC)
Builds
Social media strategy, content systems, community engagement, and brand partnerships
Domain
Consumer products / Edutainment / DTC
Deliverable
product features
Required skills
Social media strategy, audience growth, content production management, community building, influencer/creator partnerships, data analysis, project management, storytelling, visual quality assessment
Preferred skills
E-commerce/DTC experience, paid social fundamentals, personal brand building, scaling content operations
Technologies
Instagram, TikTok, YouTube Shorts
Responsibilities
Develop and implement social media strategy, build content systems and calendars, drive audience growth, lead experimentation, oversee content production, manage partnerships, measure performance, collaborate with cross-functional teams, establish workflows, report results
Seniority
Senior, hands-on IC