Brand Strategist
Core
Define and execute high-level brand and social growth strategy, focusing on audience development, content strategy, short-form video, and paid social recommendations.
Role type
Brand Strategist (Social Growth & Community)
Builds
Authentic, engaged community and brand identity across Instagram, TikTok, and other platforms
Domain
Entertainment, Media, Creator-led brands
Deliverable
product features
Required skills
Audience growth strategy, Social media strategy, Paid media management, Short-form video content strategy, Community building, Creator engagement, Target audience definition, Strategic segmentation
Preferred skills
US film and entertainment audience knowledge
Technologies
Instagram, TikTok, Meta (Facebook), Reels, Meta Ads, YouTube
Responsibilities
Develop audience growth strategy across social platforms, Advise on content pillars and positioning, Recommend Reels and short-form video strategies, Build and manage community engagement and creator partnerships, Provide high-level paid media recommendations, Define target audiences and growth opportunities
Seniority
Senior, hands-on IC