Digital Marketing Manager
Core
Own Nabu Casa's digital presence and performance across owned channels to drive growth for Home Assistant, a smart home platform.
Role type
Digital Marketing Manager
Builds
Digital campaigns, organic search presence, email flows, and community engagement for Home Assistant products.
Domain
Smart home / Open source technology
Deliverable
product features
Required skills
Digital channel ownership (SEO, email, paid, social), analytics & dashboarding, copywriting for technical audiences, marketing automation/CRM, autonomous execution, growth experimentation
Preferred skills
Marketing technical/open-source products, Home Assistant ecosystem knowledge, small remote-first team experience
Technologies
Mailchimp, HubSpot, Remote
Responsibilities
Own performance of digital channels with clear targets; Plan and execute end-to-end digital campaigns; Build organic search presence via content and SEO; Run email marketing lifecycle flows; Own paid digital spend and ROI; Report on digital performance; Grow community presence in forums and social spaces; Test new growth levers
Seniority
Individual Contributor, execution-focused