Account Planner
Core
Lead strategic planning efforts to deliver insight-driven communication strategies for key client accounts.
Role type
Senior Account Planner
Builds
Brand, communication, and campaign strategies
Domain
Advertising and Marketing
Deliverable
product features
Required skills
Brand strategy, Consumer insights, Campaign planning, Creative brief development, Market intelligence, Pitch leadership, Strategic innovation
Preferred skills
Analytical storytelling, Presentation abilities, Understanding of media and digital trends
Technologies
Planning methodologies and tools
Responsibilities
Lead development of brand and campaign strategies, Translate business challenges into strategic opportunities, Provide thought leadership via consumer insights, Collaborate with creative and media teams, Contribute to new business development pitches, Drive innovation in planning methodologies