Brand Strategist (CBA Design)
Core
Define strategic territory and frameworks for creative decisions, conduct ethnographic and market research to generate actionable insights, and facilitate co-creation workshops with clients to build meaningful brands.
Role type
Mid-weight Brand Strategist (Creative Agency)
Builds
Strategic brand frameworks, research insights, and creative rationales for client campaigns.
Domain
Advertising & Branding
Deliverable
product features
Required skills
Strategic thinking, ethnographic research, market analysis, trend forecasting, AI tool application for strategy, client presentation, workshop facilitation, written communication
Preferred skills
Spanish (fluent), Catalan, Portuguese
Technologies
AI tools for strategy
Responsibilities
Define strategic territory for projects, conduct real-world research (ethnography, interviews), use AI to explore conceptual territories, tell stories from brief to rationale, present to clients with conviction, facilitate co-creation workshops, collaborate with creative teams from day one
Seniority
Mid-weight, hands-on IC
